Whereas you can always assess staff in sales and finance through their achievements, it is almost impossible to develop a criterion for success in advertising and PR. In view of this, assessment and selection of specialists in these areas is a complex process based upon a very clear understanding of these areas and the latest trends.
At present this department has seven staff members, and over the past year they completed more than 60 orders. The department’s greatest strength is its excellent market knowledge and long-standing links with the leading professionals in these market sectors. Also, a deep understanding of the nature and special features of the advertising industry facilitate a quick grasp of the requirements for a particular post, and the development of an effective strategy to find the right candidate, and respond flexibly to any changes in the client’s brief.
Head of Practice, Marketing, Advertising, PR
Elena joined Cornerstone more than 10 years ago, creating Marketing, Advertaising and PR practices. For the time, Elena and the department accumulated unique knowledge of the Russian advertising market. Detailed experience of the market and its tendencies are among departments most valuable advantages.
Among Elena’s successful projects – placement of the top-managers for the leading Russian and international advertising and communications agencies.
Main directions of selection:
- Account managers
- Creative specialists
- Media specialists
- Strategic planning specialists
- Marketing, advertising and PR managers
- Internal communication specialists
- Mass Media managers
- CSD in advertising agency
- Public relations department Director
- PR/GR director
- PR-director, large Russian bank
- Director of interaction with clients, international advertising agency
- Creative director, international advertising agency
- Director of public relations department, large industrial holding
- Key-clients account manager, international advertising agency
- Media Group Head, western media company
- PR-manager, big manufacturing-industrial company
- Account manager, Russian advertising agency
- Strategic Planning Manager, international advertising agency
- Copywriter, international advertising agency